Writing an Effective Video Script

What are the four parts of an effective video script?  What do each of these parts do for your final video?

    The four parts of an effective video script are the hook, introduction, main body, and call to action. The hook purpose is to grab and hold the attention of a potential viewer. This needs to be done within the first 5-15 seconds of the video and the hook needs to be short and straight to the point. A good way to make the hook is to tell the viewer exactly what to expect from the video so that they know whether watching it would benefit them in some way—be that as entertainment and/or education.  The introduction should also be kept short and is the time to introduce yourself and any additional information about you or the video that the viewer should know. The body of the video is where the actual content resides and is what the viewer stayed to watch. Next is the call to action, which you can do for multiple things and in multiple places within your video. You are able to include a call to action within the body of your video for things that increases engagement or for other purposes like marketing your brand or sponsors. One area that should include a call to action is the end of the video as it may keep viewers on your channel, direct them to resources, products, or services, and/or take action that work to your interest. Some examples of a call to action are asking the viewers a question to answer in the comments, asking them to subscribe if they enjoyed or found the video helpful, and asking them to like the video.