Wednesday, October 29, 2025

Color in Storytelling Pt. 2

What does this video essay say about the purpose of color?  What does the narrator have to say about associative and transitional in storytelling? What is one way you could use color going forward in your filmmaking considering what you've learned this week?

    This video essay says that the purpose of color is... The narrator says that associative uses in storytelling is when single, consistent, colors in a story are used as associations. This essentially means that the film establishes a connection between that color and a specific idea or subject. This can be done with recurring hues for a color scheme, or the repetition of the specific color(s), which creates connections to the idea/subject just by being present. As for transitional uses in storytelling, he says that they are when these associative colors change. Transitions of colors are used to show a shift in a variety of thing, be that within a character, location, time, etc. These two ways of using color can also be combined to effectively tell a story by using those associations and adding a layer of transition to show the progression of the story. Considering what I've learned this week, one way that I could use color going forward in my own films is by being much more intentional about color schemes and pallets, using the ideas from color theory in order to create deeper meanings behind the colors of my film. With these new concepts in mind, I can try and plan out more of the story that can be told in color, namely character arcs.

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