The History and Science of Color Film Pt. 2

What led to technicolor taking over color filmmaking?  What films really drove the adoption of the process? How did Eastman's color affect the development of color filmmaking?  What were some of its pros?  What were some of its cons?

    Technicolor took over color filmmaking because of the major advancements which they developed, including the initial two strip process, then the subsequent three strip process which brought it back, and the monopack, which allowed it to be used in conventional cameras. The films that were the led the movement towards adopting this process were Disney's Oscar winning shorts Flowers and Trees and Three Little Pigs, Warner Bro's The Adventures of Robin Hood, and The Wizard of Oz. Eastmancolor affected the development of color filmmaking as it broke Technicolor's monopoly as it was an easier alternative and audiences were getting tired of the technicolor look. Some of its pros are that it was relatively cheap, required no special lab nor equipment to develop, and worked in conventional cameras. Some of its cons are that it was less stable, potentially fading in only five years if not stored properly, and that it was inherently less technologically advanced than technicolor.